Each week, we track market movement across Gulf and Franklin Counties to help buyers and sellers understand what’s happening along Florida’s Forgotten Coast.
As the calendar turned to the new year, the market showed a familiar pattern: quieter activity paired with meaningful signals. Inventory tightened on the residential side while land availability remained relatively steady, creating a more selective environment for buyers and reinforcing the importance of pricing and presentation for sellers.
💡 Inventory Snapshot
“Year-end markets don’t pause — they reposition.”
This week’s numbers reflect a market settling into its winter rhythm. Waterfront homes and flexible-use land continue to attract attention, while buyers take a more deliberate approach heading into January.
🏠 Residential Snapshot
665 Active Listings
- 255 in Franklin County
- 386 in Gulf County
- 24 in Other Counties
- 162 waterfront or water-view homes
🌱 Vacant Land Snapshot 707 Active Lots
- 330 in Franklin County
- 348 in Gulf County
- 29 in Other Counties
- 123 waterfront or water-view lots
- 96 RV-approved lots (priced $7K–$1.4M)
📦 Sales This Week
24 properties sold across the Forgotten Coast.
Closings ranged across residential homes and land purchases, showing that serious buyers remained active through the holiday week. While overall traffic slows at year-end, motivated buyers are still moving forward when pricing, location, and flexibility align.
🌊 Trend Spotlight: Early-Year Positioning
Late December and early January buyers tend to be highly intentional. According to the National Association of REALTORS®, buyers active during this period are often planning ahead — whether for relocation, investment, or second-home purchases — and are more likely to act decisively when the right property appears.
This week’s activity reflected continued interest in:
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Waterfront and water-view properties
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Lots offering RV approval or future build flexibility
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Homes priced accurately for current conditions
Source: National Association of REALTORS® (NAR), 2024–2025 Consumer & Housing Trends Reports
💬 Market Tip of the Week: Start Strong in January
For Sellers: January is a reset month. Listings that launch or re-enter the market now benefit from fresh attention and less competition than spring. Make sure pricing reflects recent sales — not last summer’s expectations — and highlight lifestyle features clearly.
For Buyers: Use this quieter window to your advantage. Fewer competing offers and motivated sellers can create opportunities for stronger terms, especially on listings that have been active through the holidays.
🌴 Whether you’re buying, selling, or simply watching the market, the Forgotten Coast enters 2026 with steady momentum and clear opportunities for those prepared to act.
🔎 Source: Inventory & sales figures sourced from Flex/RA MLS — Gulf & Franklin Counties
