📈 This Week on the Forgotten Coast
Real Estate Market Recap – September 28th – October 4th, 2025
Every week we track the latest market trends across Gulf and Franklin Counties to keep buyers and sellers informed.
This week’s update shows a continued balance in both home and land inventory as fall activity holds steady. There are now 794 active homes and 779 active lots across the coast, with strong buyer interest in waterfront properties and RV-approved land continuing to drive attention in Gulf and Franklin Counties.
💡 What This Means for Buyers & Sellers
For buyers: For buyers: Inventory is still healthy — with 192 waterfront or water-view homes and 127 RV-approved lots priced between $7K and $1.44M. If you’ve been waiting for the right opportunity, this early fall period offers plenty of options before year-end competition increases.
For sellers: Activity remains consistent across the region, particularly in Cape San Blas, Mexico Beach, and St. George Island. Well-presented listings continue to attract attention, especially those priced competitively within today’s shifting market.
📍 Breakdown at a Glance
Residential Inventory: 794 Active Listings
- 280 in Franklin County
- 473 in Gulf County
- 41 in Other Counties
- 192 are waterfront or water-view homes
Vacant Land: 779 Active Lots
- 339 in Franklin County
- 420 in Gulf County
- 20 in Other Counties
- 131 are waterfront or water-view lots
- 127 are RV-approved (priced $7K–$1.44M)
📦 Sales This Week 44 properties closed — ranging from inland starter homes to premium waterfront retreats.
🌊 Whether you’re buying, selling, or exploring land, the Forgotten Coast market remains balanced and full of opportunity this season.
Trend Spotlight: Fall Brings a Calmer Market Flow
As the busy summer season winds down, the Forgotten Coast is seeing a more balanced rhythm between new listings and active buyers. Inventory levels are gradually normalizing after an active spring and summer, signaling the transition into the slower but steadier fall market.
While pricing remains relatively stable, motivated sellers are becoming more flexible, particularly on listings that have been active for several months. Buyers are taking advantage of this shift — exploring more negotiable opportunities and focusing on properties offering strong value in desirable locations. Overall, the coast continues to see consistent movement, with steady demand keeping the market healthy heading into the final quarter of the year.
💬 Market Tip of the Week: Make Fall Work for You
For buyers: Fall often brings fewer competing offers and more breathing room for negotiations. If you’ve been hesitant to buy during the busy summer rush, now’s a great time to revisit listings or explore new ones. Sellers are often more open to fair, realistic offers before the year ends — especially on properties that have lingered through the season.
For sellers: Cooler weather can work in your favor. Simple updates like refreshed photos with softer natural lighting, clear descriptions of outdoor features, or highlighting cozy interiors can help your listing stand out. Properties priced right and marketed thoughtfully during this quieter season tend to attract serious, ready-to-close buyers.
