📈 This Week on the Forgotten Coast
Real Estate Market Recap – September 15th – September 21st, 2025
Every week we track the latest market shifts in Gulf and Franklin Counties to keep buyers and sellers up to speed.
This week’s update shows residential inventory holding steady while vacant land dips slightly. There are now 829 active homes and 796 active lots, with waterfront and RV-approved options continuing to attract strong buyer interest.
💡 What This Means for Buyers & Sellers
For buyers: Choices remain broad — from 205 waterfront or water-view homes to 130 RV-approved lots priced between $7K and $1.4M. If a property checks your boxes, acting quickly is still the best strategy.
For sellers: Demand across the coast remains resilient. Areas like Cape San Blas, Mexico Beach, and St. George Island continue to stand out, and well-priced listings are drawing buyer attention.
📍 Breakdown at a Glance
Residential Inventory: 818 Active Listings
- 290 in Franklin County
- 495 in Gulf County
- 33 in Other Counties
- 201 are waterfront or water-view homes
Vacant Land: 799 Active Lots
- 399 in Franklin County
- 435 in Gulf County
- 25 in Other Counties
- 130 are waterfront or water-view lots
- 136 are RV-approved (priced $7K–$1.44M)
Trend Spotlight: Prices in Focus
In Gulf County, the average home value is $423,544, down about 4% year-over-year according to Zillow data.
In Franklin County, home values average $436,708, reflecting a 4.8% decline year-over-year. (Zillow) That dip aligns with a broader cooling in Florida’s Gulf Coast housing market, where affordability concerns and increased inventory are starting to ease pricing pressures. (The Washington Post)
Market Tip of the Week
For buyers: With mid-year home prices softening, now is a smart time to explore both market-entry options and premium listings — especially waterfront homes and RV-ready lots.
For sellers: To stand out in a price-sensitive market, investing in staged photos, clear pricing, and detailed listing descriptions can make your property more appealing — and help secure quicker offers.
